Wix Results Presentation Deck

In Q4, 63% of our new subscriptions came from users who joined in prior quarters. These new subscriptions consist of users that had already registered with Wix, were using our product, and required no significant additional marketing dollars to convert. Our opportunity to convert a large cohort of existing users is unique to our freemium business model amongst our peers. We continue to benefit from optimization of our acquisition funnel, which has enabled us to successfully capture incremental monthly subscriptions over the past three quarters, including Q4. As our promotional activity normalized in Q4 compared to Q3, the mix of new annual subscriptions was closer to historic levels. During Q4, 72% of new subscriptions purchased were for periods of one year or longer with the remaining 28% being monthly subscriptions. As of the end of Q4, 83% of our subscriptions are annual subscriptions or longer. #DisruptiveWorld Super Bowl LI Campaign We launched our #DisruptiveWorld Super Bowl LI campaign in mid-January. The campaign was launched live on Facebook Live and YouTube Live in what we believe was an industry first for a Super Bowl campaign. The campaign message was focused on the Wix user and how we act as enablers for their businesses in an often disruptive world. Our 30-second spot marked our third time running a Super Bowl ad. The extended campaign included video, email marketing, digital advertising, social media activations, contests and multi-channel engagement opportunities. The campaign was hugely successful in targeting our audience, new and potential users and in increasing brand awareness. According to Visible Measures, Wix was the most viewed campaign prior to the Super Bowl. -8- WIX.com

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