Honest IPO Presentation Deck

DISCLAIMER This material has been made available to you with the consent of Honest Company, Inc. (we, us, our", or the Company. We have filed a registration statement (including a preliminary prospectus) on Form S-1 (File No. 333-255150) with the Securities and Exchange Commission (SEC) for the offering to which this presentation relates. Such registration statement has not yet become effective. The securities proposed to be offered pursuant to such registration statement may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. You should read the preliminary prospectus in such registration statement and other documents we have filed with the SEC for more complete information about us and the offering. You may get these documents for free by visiting the SEC's website at www.sec.gov. Alternatively, copies of the prospectus may be obtained from Morgan Stanley & Co. LLC, Attention: Prospectus Department, 180 Varick Street, 2nd Floor, New York, New York 10014 J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or by telephone at (866) 803-9204, or by email at [email protected] or Jefferies LLC, Attn: Equity Syndicate Prospectus Department, 520 Madison Avenue, 2nd Floor, New York, New York 10022, by telephone at (877) 821-7388 or by email at Prospectus. [email protected]. This presentation shall not constitute an offer to sell or the solicitation of an offer to buy securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. Forward-Looking Statements Statements in this presentation that are not statements of historical fact are forward-looking statements. Such forward-looking statements include, without limitation, statements regarding the Company's future results of operations or financial condition, business strategy, plans and objectives of management for future operations and market size and growth strategy. Words such as "believe," "anticipate," "plan," "expect," "intend," "will," "may," "goal," "project," "estimate," "potential" and similar expressions are intended to identify forward-looking statements, though not all forward-looking statements necessarily contain these identifying words. These forward-looking statements are based on the beliefs of the Company's management as well as assumptions made by and information currently available to the Company. Such statements reflect the current views of the Company with respect to future events and are subject to known and unknown risks, including business, regulatory, economic and competitive risks, uncertainties, contingencies and assumptions about the Company, including, without limitation, that the Company may not be able to achieve or maintain profitability, that the Company's historical growth will not be indicative of future growth, that the Company's business may be harmed if growth is not managed, that the Company may not be able to compete successfully in its highly competitive market, that the Company's business could be harmed by any significant disruptions, that the Company's brand and reputation may be diminished due to real or perceived quality, safety, efficacy or environmental impact issues with its products, that the COVID-19 pandemic could have an adverse effect on the Company's business, financial condition, results of operations and prospects, trends in the industry, the legal and regulatory framework for the industry and future expenditures. In light of these risks and uncertainties, the events or circumstances referred to in the forward-looking statements may not occur. The actual results may vary from the anticipated results and the variations may be material. These forward-looking statements should not be taken as forecasts or promises nor should they be taken as implying any indication, assurance or guarantee that the assumptions on which such forward-looking statements have been made are correct or exhaustive or, in the case of the assumptions, fully stated in this presentation. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date this presentation is given. Non-GAAP Financial Measure The Company prepares and presents its consolidated financial statements in accordance with generally accepted accounting principles in the United States ("GAAP"). However, management believes that adjusted EBITDA, a non-GAAP financial measure, provides investors with additional useful information in evaluating the Company's performance. Adjusted EBITDA is a financial measure that is not required by, or presented in accordance with GAAP. The Company believes that adjusted EBITDA, when taken together with the Company's financial results presented in accordance with GAAP, provides meaningful supplemental information regarding the Company's operating performance and facilitates internal comparisons of the Company's historical operating performance on a more consistent basis by excluding certain items that may not be indicative of the Company's business, results of operations or outlook. In particular, the Company believes that the use of adjusted EBITDA is helpful to the Company's investors as it is a measure used by management in assessing the health of its business, determining incentive compensation and evaluating its operating performance, as well as for internal planning and forecasting purposes. Adjusted EBITDA is presented for supplemental informational purposes only, has limitations as an analytical tool and should not be considered in isolation or as a substitute for financial information presented in accordance with GAAP. In addition, the Company's use of adjusted EBITDA may not be comparable to similarly titled measures of other companies because they may not calculate adjusted EBITDA in the same manner, limiting its usefulness as a comparative measure. Because of these limitations, when evaluating the Company's performance, you should consider adjusted EBITDA alongside other financial measures, including the Company's net loss and other results stated in accordance with GAAP. We urge you to review the reconciliation of Net Loss to Adjusted EBITDA as set forth in the Appendix. The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use should not be construed as an endorsement of such products.

View entire presentation