Grove Investor Presentation Deck

Optimization of Marketing Spend and Initiatives Media Diversification Paid social is now <20% of our mix. A larger portion of Grove traffic is unpaid. MarTech Implementation Marketing stack upgrade in Q3 will improve personalization and testing capabilities. Multiple Purchase Options (e.g. non-subscription) Creating more non-subscription ways to shop Grove will lower CAC, increase order conversion, and drive higher retention. Broadening Reach + Growing Awareness Partnership with Drew Barrymore, Global Brand and Sustainability Advocate, kicked off in May. Retail expansion lifts overall awareness. irove Co. Grove Co Grove Co Hydrating Hydrating Hand Soap Hand Soap MAP Gro multi- clean 41 8

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