Bakkt Results Presentation Deck
KEY HIGHLIGHTS
Focused execution:
Global Payments
Multi-faceted partnership provides easy access
to crypto across the Global Payments platform
Integration work is complete,
opening the door for
additional use cases
Launched a pilot to NetSpend
employees for crypto
capabilities¹
Working closely with TSYS
on go-to-market with
Crypto Rewards²
Collaborating closely
with engineering and
go-to-market teams
Ongoing engagement to
raise awareness, including
cooperation on blog and
social posts
1 Broader launch subject to regulatory approvals
2 This product is under development and subject to regulatory approval
Global Payments Crypto Blog, "Making
sense of cryptocurrency: What you need
to know" (April 25, 2022)
globalpayments
Making sense of cryptocurrency:
What you need to know
7 minute read
Monday, April 25, 2022
Cryptocurrency rewards
Short term, it's more likely that businesses will take smaller steps into the space, like
offering cryptocurrency as rewards. In fact, 44% of Americans would be interested in
receiving cryptocurrency as a reward in place of traditional cash-back programmes,
setting the stage for new business opportunities.
• Shake Shack now offers rewards in Bitcoin for customers that pay through Cash
App.
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• Cryptocurrency exchanges BlockFi and Gemini plan to launch credit cards
offering Bitcoin as reward points.
• Venmo card holders can trade their monthly cash-back rewards for crypto.
• This trend is accelerating, and we're likely to see more companies leverage
crypto-as-rewards in 2022 and beyond.
|bakkt|
"Offering cryptocurrency rewards can help
brands attract and engage with younger
audiences, driving richer consumer
experiences and increased brand loyalty."
Dan O'Prey, Chief Product Officer at Bakkt
"Offering cryptocurrency rewards can help brands attract and engage with younger
audiences, driving richer consumer experiences and increased brand loyalty," said
Dan O'Prey, Chief Product Officer at Bakkt. "Our recent survey found that 72% of
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