Snap Inc Results Presentation Deck

Average Daily Active Users (DAU) (in millions, unaudited) GLOBAL 178 Q3'17 EUROPE ² 57 Q3'17 187 Q4'17 60 Q4'17 191 Q1'18 62 Q1'18 0% 188 Q2'18 -1% 61 Q2'18 186 Q3'18 59 Q3'18 186 Q4'18 60 Q4'18 NORTH AMERICA¹ 77 Q3'17 44 REST OF WORLD Q3'17 80 Q4'17 GLOBAL DAU FLAT QOQ 47 Q4'17 81 Q1'18 48 Q1'18 -1% 80 Q2'18 +1% 47 Q2'18 79 Q3'18 47 Q3'18 79 Q4'18 47 Q4'18 We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter. ¹North America includes Mexico, the Caribbean, and Central America. 2Europe includes Russia and Turkey. 10

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