SimCorp Investor Day Presentation Deck

THE DIGITAL ECOSYSTEM AN ENABLER TO SUPPORT THE BUYING PROCESS 89 ©2018 UPPER FUNNEL TARGETING AND BUYING INTENT IDENTIFICATION Intelligent B2B retargeting data Google Website Onsite behavior Traffic sources Personalized content Facebook Account targeting & identification data LinkedIn Marketing Automation Email marketing Automation rules Lead scoring Nurturing programs End-to-end Analytics Display CRM Waterfall tracking Campaign management Data management SimCorp

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