BAT Results Presentation Deck

5.0% Dec-19 glo: Leveraging Improved Satisfaction to Drive Accelerated Japan 5.9% Dec-20 Japan: 6.3% Latest weekly share 0.3% Dec-19 Growth Record Volume Share Across Key Markets (c. 80% of Industry Revenue) Italy Russia 1.4% Dec-20 Moscow: 4.6% Dec'20 city share 0.1% Dec-19 0.9% Dec-20 Market test: 14% Dec'20 segment share 0.5% Dec-19 Ukraine 1.9% Dec-20 Kiev: 3.9% Dec'20 city share 0.5% BAT A BETTER TOMORROW Dec-19 Romania Driven by Hyper: Our most successful THP launch to date +68% 1.2% Bucharest: 1.6% Dec'20 city share 4.4m Hyper devices sold in 2020 Record Device Sales: glo device volume growth* THP Volume share growth v FY19. * Device growth excluding Sens. Japan - Dec CVS-BC Vol. Share of FMC+THP+Hybrid; Russia -Dec IMS est. Vol. Share of FMC+THP; Italy and Ukraine - Dec Nielsen Vol. Share of FMC+THP.; Romania - Dec Nielsen KA Vol. share of FMC+THP. City shares based on discrete Dec'20. Latest weekly share in Japan w/e 7 Feb. Italy market test in Catania share of THP segment. See Appendix A3 for Volume share definition. Dec-20 18

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