Allbirds Investor Presentation Deck
INVESTOR OVERVIEW
Growth Plan Summary: Our Strategic Plan & Growth Initiatives
T
STRATEGIES
M
PRODUCT
Make the world's most
comfortable footwear & apparel,
powered by world-leading
sustainable material innovation
and design
GROWTH INITIATIVES
Innovate & make great new
products with natural, sustainable
materials
allbirds
BRAND
Build a global brand that attracts
& inspires a large, loyal community
of customers who love our
products
Raise awareness & grow our
customer community
COMMUNITY
Inspire that community of
customers to keep coming back
and to serve as our biggest
advocates
Deepen engagement with our
customer community
VERTICAL RETAIL
Serve that global community (and
all our customers) through a
digitally-enabled, seamless cross-
channel experience
Expand vertical retail distribution
to meet our customers where
they are
INFRASTRUCTURE
Deliver the highest quality
products on time at a great value
to our customers through a low-
carbon, technology-enabled
supply chain
Optimize infrastructure for
profitable growth
IMPACT & ESG Tread lighter and have a positive impact on all stakeholders, including Planet, People, & Investors
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