Azerion SPAC Presentation Deck

Drivers of Growth - Industry Developments 1 We are well positioned to address key developments in the industry Consumers' data is becoming more and more protected Going cookie-less Internet browsers, including Google Chrome, Safari and Firefox, are transitioning to a cookie-less framework, allowing cross-site navigation without third-party cookies collection or other tracking mechanisms, making cross-site audience targeting impossible Introduction of the App Tracking Transparency framework In April 2021, Apple introduced a new data collection framework preventing iOS app developers to collect cookies without users' consent ("opt-out framework"). Instead, users will first be asked to provide consent before the app developer could do so ("opt-in framework") Average Opt-in rate since launch of the framework is around 15%¹ General privacy trends "Users are demanding greater privacy, including transparency, choice, and control over how their data is used - and it's clear the web ecosystem needs to evolve to meet these increasing demands" - Google, April 2021 Data privacy is becoming more and more complex with increased regulatory constraints and different legislations across geographies, making it difficult for publishers to accurately target their audiences How Azerion addresses it STRONG FIRST-PARTY DATA GENERATION ~80m direct to consumer relationships² leveraged by our AdTech CURRENT DEVELOPMENT OF NEW SOLUTIONS for contextual targeting and modelled solutions HIGHLY COMPLIANT ADTECH WITH GDPR azerion (1) https://www.flurry.com/blog/ios-14-5-opt-in-rate-att-restricted-app-tracking-transparency-worldwide-us-daily-latest-update/. (2) Average monthly active users of first-party gaming content, in September 2021. 62

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