Trian Partners Activist Presentation Deck
■
"E-Commerce" Brands Are Now Entering Traditional Channels,
Threatening P&G's Core Business
As small and mid-size brands develop enough brand awareness through social media, digital marketing and
online / "as a service" channels, they are making a push to enter P&G's traditional retail channels
While management has been dismissive of this threat, we believe P&G must go on the offensive with digital
capabilities to stay ahead of these small but growing brands - especially in categories at higher risk
"First of all, direct to consumer sales in our product category globally currently represents 0.3% of sales. I'm not saying
that to indicate that it's not a potentially important tool for us. I believe it is...I do not want this to be taken wrong way but I
don't see a mass move"
- P&G Management, October 25, 2016 Earnings Call
"E-Commerce" Brands Entering P&G's Traditional Retail Channels
Harry's Razors
Honest Company
www.
DEL
HARRY'S
H'
H'
ALL
Source: Company investor call transcripts.
Getty images for Target
(54)
While some of P&G's categories have been threatened by subscription models and digital marketing, there is no
standard "global" approach for P&G to compete online. We believe the Company must go category-by-category to
develop industry leading e-commerce / digital strategies. We further believe this process can be facilitated by our
proposed structure with more autonomous GBUS
- 69 -View entire presentation