Blue Apron Results Presentation Deck
FOURTH QUARTER 2022 RECAP
$73.15
Record Average
Order Value
+14.7% YoY (1)(2)
$358
Record Average Revenue
Per Customer(³)
4.9
Orders Per
Customer(4)(5)
298,000
Customers in
Q4'22(5)
-659,000
Customers over last
12 months (5)
AYAS
CENTO
YELLOW
TOMATOE
(1) We define Average Order Value as our net revenue from our meal, wine and market products sold on our e-commerce platforms and, beginning in 2Q22, through third-party sales platforms in a given reporting period divided by the number of Orders in that period
(2) We define Orders as the number of paid orders by our Customers across our meal, wine and market products sold on our e-commerce platforms and, beginning in 2Q222, through third-party sales platforms in any reporting period, inclusive of orders that may have eventually been
refunded or credited to customers
(3) We define Average Revenue per Customer as our net revenue from our meal, wine and market products sold on our e-commerce platforms and, beginning in 2Q22 through third-party sales platforms in a given reporting period divided by the number of Customers in that period
(4) We define Orders per Customer as the number of Orders in a given reporting period divided by the number of Customers in that period
5
(5) We determine our number of Customers by counting the total number of individual customers who have paid for at least one Order from Blue Apron across our meal, wine or market products sold on our ecommerce platforms and, beginning in 2Q22 through third-party sales platforms in
a given reporting period
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