Rover Investor Update
The Pet Market is Massive, with a Relatively Untapped Services Market
1
I
*Rover
Global
Pet Spend
Global Dog
& Cat Spend
Current U.S.
Pet Opportunity (¹)
~$95B
Current
Commercial
Pet Services
Market (2)
~$9B
(3)
~98% Buy Pet Food Ⓡ
(3)
~90% Buy Treats Ⓡ
(3)
~85% Take Their Pet to Vet
(4)
~10% Pay for Commercial Overnight Pet Services
1. Packaged Facts, 2019. Represents retail pet food/supplies, veterinary and non-medical services
2. Packaged Facts, 2019. Represents 2019 non-medical services market of $10.33B less the $1.4B pet insurance market
3. APPA National Pet Owners Survey 2021-2022. Pet parent behavior statistics represent average for both dog and cat parents
4. Management estimate based on Packaged Facts data in footnotes 1 and 2 above
13View entire presentation