Adobe Investor Day Presentation Deck
Adobe Experience Cloud: Customer Journeys
Adobe Campaign &
Adobe Journey Optimizer
Personalized, omni-channel
customer journey orchestration
& campaign execution for B2C
marketers
A
A
Marketo Engage
Marketing automation & account-
based marketing for B2B journeys
Source: Adobe, December 2021
A Adobe
Highlights
Deep integrations with analytics, content & customer
data management
Scalable to over 1B customer profiles
Combines batch oriented and 1:1 personalized omni-
channel engagement at scale (90M/hour)
Over 1B messages sent on Black Friday and over 270B
messages in a year
Momentum with Adobe Journey Optimizer adoption
& Adobe Campaign on Snowflake
Highlights
Mission critical tool for B2B marketers
>1T marketing activities/year tracked across
thousands of Enterprise and Mid-market customers
>550 partner developed integrations providing
customers a highly flexible tech ecosystem
Adobe Experience Platform integration with B2B
Customer Data Platform
Innovation roadmap
Converging outbound (email, mobile push) together
with inbound (web, mobile app) engagement into a
unified experience
• 1:1 personalization & experimentation across the
entire customer journey
Bringing database marketing and real-time
engagement together via Adobe Campaign
integration with Adobe Experience Platform and
Adobe Journey Optimizer
Innovation roadmap
●
Account-based experiences
• Adobe Sensei based attribution & intelligence
B2B conversational engagement
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