SmileDirectClub Investor Presentation Deck
SDC Has Reimagined the Way It Wins Customers
Meeting the changing needs of consumers via two key strategic growth initiatives
BA
CIT
SmileMaker
Al-Powered Scanning App
smile 1)
DIRECT CLUB
A
CarePlus
Premium Hybrid Offering
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Description
Al-powered mobile 3D scanning technology
Enables acceleration of draft treatment plan from
weeks to minutes, driving improved sales conversion
Platform encourages referrals (sharing)
Opportunity to upsell CarePlus through all U.S.
SmileShops
Utilizes Partner Network of dentists and orthodontists
to provide hybrid in-person and virtual care
Enhanced care at higher price point but similar
marketing expense as Care, resulting in higher EBITDA
margins
73% of higher household income customers indicated
interest to purchase¹
Status
Q4 2022
Australia launch
Q2 2023
U.S. pilot launch
Pilot launched
in 4 U.S. markets
(14 locations);
Q3 2023
U.S. nationwide launch to all
SmileShops
Source: CarePlus Quant Research, April 2022, n = 2,126 (US HHI $125K+). Research with US gen pop, 18-65 years old, who are interested in straightening their teeth, or their
teen's, in next 3 years, or have straightened their teeth or their teen's in the past 3 years, or are currently in treatment for themselves or their teen's.
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