SmileDirectClub Investor Presentation Deck slide image

SmileDirectClub Investor Presentation Deck

SDC Has Reimagined the Way It Wins Customers Meeting the changing needs of consumers via two key strategic growth initiatives BA CIT SmileMaker Al-Powered Scanning App smile 1) DIRECT CLUB A CarePlus Premium Hybrid Offering ● ● ● ● Description Al-powered mobile 3D scanning technology Enables acceleration of draft treatment plan from weeks to minutes, driving improved sales conversion Platform encourages referrals (sharing) Opportunity to upsell CarePlus through all U.S. SmileShops Utilizes Partner Network of dentists and orthodontists to provide hybrid in-person and virtual care Enhanced care at higher price point but similar marketing expense as Care, resulting in higher EBITDA margins 73% of higher household income customers indicated interest to purchase¹ Status Q4 2022 Australia launch Q2 2023 U.S. pilot launch Pilot launched in 4 U.S. markets (14 locations); Q3 2023 U.S. nationwide launch to all SmileShops Source: CarePlus Quant Research, April 2022, n = 2,126 (US HHI $125K+). Research with US gen pop, 18-65 years old, who are interested in straightening their teeth, or their teen's, in next 3 years, or have straightened their teeth or their teen's in the past 3 years, or are currently in treatment for themselves or their teen's. 8
View entire presentation