Better SPAC Presentation Deck
Go-to-market
under our own
brand and our
partners' brands
"Providing frictionless, digital
experiences to our customers is
core to Ally's strategy. We're
revolutionizing digital banking by
putting all of our customers' core
financial services needs at their
fingertips. With Better, we will
deliver best-in-class mortgage
experiences in a highly innovative
and scalable way, furthering our
role as a financial ally for our
customers."
Diane Morais
Ally's President of Consumer
and Commercial Banking Products.¹
Better
1.
Ally press release, April 18, 2018
Better
D2C
Own entire customer experience end-to-end
AMERICAN
EXPRESS
✓ Direct customer acquisition
✓ Low-cost value proposition
✓ Better-branded, high quality customer experience
ally PROGRESSIVE
B2B
Zero-CAC, co-branding or white-label solutions
Ⓡ
✓ Strong brand affinity
✓ Powered 100% by Better technology
✓ Provide bespoke experience by combining existing solutions
and customizing functionality
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