Better SPAC Presentation Deck slide image

Better SPAC Presentation Deck

Go-to-market under our own brand and our partners' brands "Providing frictionless, digital experiences to our customers is core to Ally's strategy. We're revolutionizing digital banking by putting all of our customers' core financial services needs at their fingertips. With Better, we will deliver best-in-class mortgage experiences in a highly innovative and scalable way, furthering our role as a financial ally for our customers." Diane Morais Ally's President of Consumer and Commercial Banking Products.¹ Better 1. Ally press release, April 18, 2018 Better D2C Own entire customer experience end-to-end AMERICAN EXPRESS ✓ Direct customer acquisition ✓ Low-cost value proposition ✓ Better-branded, high quality customer experience ally PROGRESSIVE B2B Zero-CAC, co-branding or white-label solutions Ⓡ ✓ Strong brand affinity ✓ Powered 100% by Better technology ✓ Provide bespoke experience by combining existing solutions and customizing functionality 25
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