Snap Inc Results Presentation Deck

Business Highlights (Continued) We are focused on expanding and diversifying our revenue growth: We simplified Ads Manager create workflows, improved ad management experiences on mobile, redesigned the creative library and simplified our payments onboarding experiences. • We transitioned to a new ad format for Snapchatters that aligned ad design with content design, which is an important input toward a consistent and unified content and advertising interaction experience across Spotlight and Stories. . Apparel company Courir saw a 24% decrease in cost per purchase within Ads Manager and a 43% increase in ROAS reported in Google Analytics after implementing the 7/0 Pixel Purchase optimization model. Snapchat+, our subscription service that offers exclusive, experimental, and pre-release features, reached over 3 million paying subscribers in Q1. We launched Generative Al Backgrounds, an exclusive Snapchat+ feature that allows Snapchatters to generate fun backgrounds for their profiles using free- form text prompts. • We launched AR Enterprise Services (ARES), our new SaaS business, bringing our world-class AR technology suite beyond Snapchat, and into customers' owned-and-operated apps and websites; early customers include Goodr, Princess Polly, and Gobi Cashmere. . Goodr leveraged our AR Try-On to replicate the experience of in-store shopping on customers' mobile devices, and saw an 81% uplift in add-to-cart and a 67% uplift in conversion for mobile device users, leading to a 59% increase in revenue per shopper. Princess Polly incorporated our fit & sizing technology Fit Finder for recommendations and our AR Image Try-On feature to deliver over 50 million recommendations and saw a 24% lower product return rate when shoppers used the technology. • Gobi Cashmere's shoppers using Fit Finder for recommendations and AR Try-On for clothing features were 4x as likely to convert. 5

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