Allwyn SPAC
Growing de-anonymized lottery share in physical retail
Physical retail loyalty program launched in
2017 in Czech Republic
●
• New proposition "Wheel of Fortune" with
second chance to win launched in August
2020 with the goal of increasing loyalty usage
and enhancing the customer's perception of
winnability
●
●
The loyalty program counted 300,000 active
customers in 2021, covering 23% of draw-
based games turnover
Trend expected to continue in 2022, with
further increase in share of de-anonymized
spend expected
Using prior experience in Greece and Cyprus
by successfully introducing loyalty rewards,
growing the registered loyalty customer base
by 240% within 1 year
31 Source: Company information
#
g
Czech Republic case study: de-anonymized lottery share (%)
4%
2017A
202
Pre-launch
7%
246
2018A
Greece and Cyprus case study: evolution of registered customer base ('000)
Apr 2021
355
13%
Jun 2021
2019A
463
17%
Sep 2021
2020A
599
Dec 2021
23%
2021A
687
Mar 2022
2
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