Imperial Brands Investor Day Presentation Deck slide image

Imperial Brands Investor Day Presentation Deck

Vapour: good blu brand foundations in the US Competitor 1 blu Competitor 2 Competitor 3 Awareness of brand 86% 81% 72% 59% -94%- 94% 93% 86% Considered for purchase or bought 81% 76% 67% 51% -92%- 85% 80% 75% Bought 74% 64% 54% 39% -51%- 29% - 31% 19% Preferred brand Source: Consumer Survey (conducted in September/ October 2020 across the US), Includes closed vapour users in USA only; N=942 65 Capital Markets Day | 27 January 2021 38% 19% 17% 7% IMPERIAL BRANDS Better 'early' conversion - but drop in brand preference, reflecting marginally lower scores on key purchasing criteria for pods and devices
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