Hugo Boss Investor Presentation Deck

PAGE 6 BALANCED GROWTH TO EXPLOIT THE FULL POTENTIAL ALL BRANDS, REGIONS AND CHANNELS CONTRIBUTE TO "CLAIM 5" BRANDS BOSS MENSWEAR BOSS WOMENSWEAR HUGO LICENSES N ~ €1.5B N € 0.1B ~€ 0.3B 2020 ~ € 2.6B ~ € 0.4B ~ € 0.8B 2025 REGIONS EUROPE ASIA/PACIFIC AMERICAS LICENSES ~ € 1.2B ~€ 0.3B ~€ 0.3B 2020 ~ €2.2B > € 0.8B ~ € 0.8B 2025 CHANNELS RETAIL B&M WHOLESALE B&M DIGITAL LICENSES ~ €1.1B ~ € 0.5B ~€ 0.4B HUGO BOSS 2020 ~ € 2.0B ~ €1.0B > € 1.0B 2025

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