Imperial Brands Investor Day Presentation Deck

Priority markets: six operational levers to improve combustibles performance FMC FCT All Combustibles 1 Operational levers to improve combustible performance 2 Increase participation in sub-premium Drive and rejuvenate local jewel brands Optimise our approach to the value segment 3 4 Maximise the potential of FCT category 5 Drive performance in under-penetrated channels and regions 6 Maximise value creation through Key Accounts 30 Capital Markets Day | 27 January 2021 IMPERIAL BRANDS We identified 25+ growth initiatives across 6 operational levers in our 5 priority markets

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