Uber Investor Day Presentation Deck

Advertising We expect $1B+ advertising revenue by 2024 Ads FY Revenue $11M 2020 Uber I Investor Day 2022 $141M 2021¹ $1B+ 2024 Target 1.-$225M in run rate revenue, Dec '21 Key drivers New ad surfaces Rider app, cartops, in-ride tablets New ad formats Sponsored search, sponsored display & branding, sponsored video, sponsored items Increased CPM driven by new features such as audience and cross-platform targeting Dedicated salesforce 137

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