Snap Inc Results Presentation Deck
GAAP Gross
Margin
Adjusted Gross Margin and Adjusted Gross Profit'¹
(dollars in millions, unaudited)
ADJUSTED GROSS MARGIN¹
35%
2018
32%
49%
2019
48%
27 PPT margin expansion
54%
2020
53%
58%
2021
57%
62%
2022
61%
GAAP Gross
Profit
ADJUSTED GROSS PROFIT¹
$413
2018
$382
$848
2019
~7x growth in gross profit
$820
$1,357
2020
$1,324
$2,405
FROM 2018 TO 2022, ADJUSTED GROSS MARGIN IMPROVED 27 PPT TO 62%
2021
$2,367
$2,837
2022
$2,787
'Adjusted gross margin is a non-GAAP measure, which we define as adjusted gross profit divided by GAAP revenue. Adjusted gross profit is a non-GAAP measure, which we define as GAAP revenue less adjusted cost of revenue. Adjusted cost of revenue is a non-GAAP measure and excludes stock-based
compensation expense, payroll and other tax expense related to stock-based compensation, depreciation and amortization, and certain other non-cash or non-recurring items impacting net income (loss) from time to time. In 2022, non-recurring items included restructuring charges of $21 million. See Appendix for
further detail.
Numbers throughout presentation may not foot due to rounding.
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