Yelp Investor Presentation Deck

Deliver more value to advertisers Increase client satisfaction and retention through more ad clicks and new offerings ● ● Ad system optimizations New ad formats and offerings Improve ad relevance and matching e 5 8:00 1 -7 In Accountants Current Location Sort ✓ Price Call Responds in ~2 hours Sponsored Ⓒ Search Closed now 9:00 AM - 6:00 PM SoCal Accounting Open Now Request Me all 54 Reviews Tax... Accountants, Tax Services, Bookkeepers Accou Get a virtual consultation Response time -20 minutes 8 Collections Op Direc E More G Jan Feb Mar Apr May Ads @ Organic Your Ads spend Ads spend this billing period Ⓒ $110.27 Due on Jan 1, 2021 Sustainable Growth 11/22 jun jut Aug Sep 4 50% Forecast 4 50% Impressions (last 30 days) 19.6K 11/22 11/29 Ad clicks (last 30 days) 45 11/29 Oct Nov Dec 1 Avg cost-per-click 12/6 $3.06 12/13 3K 12/13 2K Aut 12/6 1K 21

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