Clark Start Up Pitch Deck
CLARK is upending the outdated insurance industry with a tech driven,
holistic, customer centric approach
Traditional Players
• Incumbents maintain a large
sales force
• Struggle with digitalization
and getting to scale
OFFLINE
Mass-Sale Brokers¹
. Focus on a mass market
approach
• Aim for conversion independent
of individual need
Stale experience
Bancassurance,
Agents & Offine
Brokers
RED OCEAN
Limited
differentiation
Mass/Tele-Sale
Brokers
MLP DR.KLEIN
-Allianz
CUSTOMER-
FOCUSED
OVB CLARK
BLUE OCEAN
PRODUCT-
FOCUSED
ottonove
TuFielmann CHECK FRIDAY
MediaMast
Lemonade
Walmart
High value add,
high margin
WRONG OCEAN
to the bottom
PCWS, Digital
Carriers, etc.
CLARK
Note: The select group of companies sell insurance policies on a transactional basis merely to complement the core product/services they are offering to customers
CLARK
• Tailored 360 degree advice
offered at scale
Full breadth of policies on
offer: P&C, life and health
End-to-end online journeys
ONLINE
Digital Platforms
One-size-fits-all-approach
competing on price
• Primarily focused on lower
margin P&C contracts
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