Wix Results Presentation Deck

Efficient Marketing Based on TROI One Time Marketing, Ongoing Collections After 1 Quarter 0.5x $81 $36 Q1'21 Cohort Marketing Cost ($ millions) ... After 5 Quarters 1.5x $57 $84 Q1'20 Cohort . After 9 Quarters 2.2x $55 $123 Q1'19 Cohort Cohort Collections ($ millions) After 13 Quarters $44 3.5x $154 Q1'18 Cohort After 17 Quarters 5.1x $32 $162 Q1'17 Cohort Note: Data as of March 31, 2021; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. Numbers are rounded to the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Collections do not include collections from users coming from the Wix Logo Maker funnel or collections from channel partnerships, DeviantArt and Wix Answers. WIX 21

View entire presentation