Klarna Investor Update
Klarna's global footprint driving
outsized consumer adoption
vs competitors.
Global App Downloads (in millions)
5.8
Klarna
7.2
40%
US share of global
Klarna app downloads
(H1 2022)
Downloads source: AppAnnie
2.0
2.2
Q1'22
40%
more app downloads vs
closest competitors in H1 2022
Competitor 1.
+67%
More app downloads in H1
2022 than competitors
in the US
Q2'22
1.6
1.8
Competotor 2
3x
App users purchase
frequency
vs non-app users
All types of retailers partner
with Klarna.
450k+
Global retail Partners
across 15+verticals
New partnerships
M&S NESPRESSO PHILIPS ELGIGANTEN SONY ASUS
EST. 1884
LEGO
300m
Clicks to Global
Retailers in H1 2022
ToysЯus Zappos CALZEDONIA ebay AÉROPOSTALE dyson
Canon Pepe Jeans
adidas
FOREVER 21 COS
Timberland SAMSUNG ZADIG & VOLTAIRE Wolt Discovery
Dr. AirWair
Martens
PUMA Expedia Hotels.com™
HACKETT
LONDON
49/100
of the US National Retail
Federation's Top 100s
partner with Klarna
Kiehl's GNC
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