Snap Inc Investor Presentation Deck

Snap Inc. COVERGIRL CLEAN FRESH Skin Milk COVERGIRL With Cotmest MS NEW CLEAN FRESH SKIN MILK 530 FAIR/LIGHT Dewy Finish Snap Inc. brand lift survey of US Snapchat users. Control n= 409 exposed n=429, February 3-March 30, 2020. Ad COVERGIRL BRAND BUILDING COVERGIRL Clean Fresh came to Snapchat to get in front of the hard-to-reach Gen Z and millennial female audience. Their campaign leaned heavily into Premium Video, featuring Snap Select Commercials, Snap Ads and Filters. Of the total Snapchat reach, 62% was unique to Snap. The campaign drove a 9-point lift in Ad Awareness and a lift in Purchase Intent that was 4.5x the Snap US CPG Norm. +9 pt Lift in Ad Awareness 4.5x Norm for Lift in Purchase Intent 24

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