BuzzFeed SPAC Presentation Deck

BuzzFeed BuzzFeed In five years, BuzzFeed has built Tasty into a scaled, cross-platform brand with multiple revenue streams TASTY Formats Applied to Cooking Applies popular BuzzFeed formats to cooking and discovers success Food Food Here's how to make -PIZZA OP Powering Organic Growth of Brands OOK- Experimentation & Social Media Feedback / Data Loop UGC cooking videos going viral on Facebook; starts experimenting with original BuzzFeed food videos TASTY Deena Shollenberger So good and cheesy, making this Audience Expansion Tasty Facebook channel surpasses 8M engagements (likes, comments, shares) the month after launch 14M views in 10 days This is Perec My son asked for a volcano cake for his birthday next week! Now know howt Iterations for Expansion & Development Applies learnings to launch international versions and develop new styles and formats PROPER TASTY bien TASTY TASTY TASTY demais JAPAN Source: Tubular Intelligence, Oct 2020, BuzzFeed Looker Data, NiemanLab, Jan 2017, Nielsen Digital Content Ratings, Monthly Data, Aug 2020. Multiple Monetization Streams Popularity fuels product launches: Top Selling Cookbook, Tasty App and One Top cooking appliance TASTY latest & greatest Facebook Followers ~15x 13M Νον '15 196M Nov '20 STRICTLY PRIVATE AND CONFIDENTIAL 23

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