Nexters SPAC Presentation Deck slide image

Nexters SPAC Presentation Deck

Efficient marketing and user acquisition 13 AAAAA NEXT LVL. H K $ 요 Broad user acquisition strategy across multiple channels, platforms, and social networks capturing a large audience, including those who were not even planning to play RPG game nexters Focus on fast onboarding and strong core loop mechanics which strike a good balance between complexity and accessibility (especially for gamers new to mid-core genre) Live operations, frequent promotions, and active communities with over 16.5M¹ views on official YouTube channels <180 days breakeven from install² (focus on users with 1st year LTV³ > CAC4) Marketing team of ca.70 professionals including creative, marketing analytics, user acquisition, and marketing growth Efficient marketing acquisition platform built to scale for our further titles based on enhanced analytical and forecasting tools Source: Company information (1) https://www.youtube.com/c/HeroWars/featured and https://www.youtube.com/c/HeroWarsMobile/featured as of 30.06.2021 (2) Calculated as weighted average payback across all platforms for cohorts, originated in 1H 2020 (3) Defined as cumulative revenue from monthly cohort of players during first 360 days, estimated using internal statistical models, divided by number of installs in a monthly cohort (4) Defined as marketing costs divided by number of installs in a monthly cohort of players
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