Nexters SPAC Presentation Deck
Efficient marketing and user acquisition
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Broad user acquisition strategy across multiple channels, platforms, and social
networks capturing a large audience, including those who were not even planning to
play RPG game
nexters
Focus on fast onboarding and strong core loop mechanics which strike a good balance
between complexity and accessibility (especially for gamers new to mid-core genre)
Live operations, frequent promotions, and active communities with over 16.5M¹ views
on official YouTube channels
<180 days breakeven from install² (focus on users with 1st year LTV³ > CAC4)
Marketing team of ca.70 professionals including creative, marketing analytics, user
acquisition, and marketing growth
Efficient marketing acquisition platform built to scale for our further titles based on
enhanced analytical and forecasting tools
Source: Company information
(1)
https://www.youtube.com/c/HeroWars/featured and https://www.youtube.com/c/HeroWarsMobile/featured as of 30.06.2021
(2) Calculated as weighted average payback across all platforms for cohorts, originated in 1H 2020
(3) Defined as cumulative revenue from monthly cohort of players during first 360 days, estimated using internal statistical models, divided by number of installs in a monthly cohort
(4) Defined as marketing costs divided by number of installs in a monthly cohort of playersView entire presentation