Asos Investor Day Presentation Deck

2 And this customer offer generates superior economics versus both platforms and house of brands models Gross Profit per Order* Winning customer offer with superior economics £20 £18 £16 £14 £12 £10 £3.5 £3.0 £2.5 £2.0 ASOS Competitor 1 EBITDA per Order* ASOS Competitor 2 Competitor 1 Competitor 2 *Calculations based on ASOS' & competitors' most recent full year financial results & on a reported EBITDA basis 17 asos

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