Grove Investor Presentation Deck

Most recent cohorts are higher revenue per customer than long term averages Note: I. Excludes VIP and shipping: Through FY 2021 cohorts using March 2022 data $300 $200 $100 $0 2015 AVERAGE CUMULATIVE REVENUE / CUSTOMER (¹) 0 3 6 9 12 15 18 21 24 27 30 33 36 39 42 45 48 51 54 57 60 63 66 69 72 75 2016 (2015-2021) 2017 Months Since Sign Up -2018 2019 2020 2021 298

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