Missfresh IPO Presentation Deck

1 Industry Leading Unit Economics with High Operational Efficiency No.1 in Average Price per Order among Top Players G 优鲜 RMB94.6 Average Price per Order in 2020 || 8.2 Average Items per Order in 2020 RMB11.5 Average Price per Item in 2020 Note: For the year ended Dec 31, 2020- Higher Gross Margin than Peers 19.4% Gross Margin in 2020 128.5% GP YOY Growth in 2020 Lower Fulfillment Expenses as % of Revenues than Peers Fulfilment Expenses (Amount in RMB mn; percentage as % of total revenues) 34.9% 1,239 2018 30.5% 1,833 2019 25.7% 1,577 2020 11

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