Shopify Investor Day Presentation Deck

Plus Upgrades 2019 2020 2021 2022 2023 New Retail Paid Pro Merchant Growth 2021 2022 2023 *Plus Upgrades represent the volume of subscription changes into a Plus plan with little to no sales involvement for the time period **New Retail Paid Pro Merchant Growth refers to the YoY growth in number of merchants that have newly opted into a paid retail add-on to accompany their main subscription plan for the time period

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