Asos Results Presentation Deck

© 2023 asos Return to profit in H2 FY23 with headwinds abating and over 95% of Driving Change benefits from initiatives already in place H2 FY23 Adjusted EBIT Bridge vs H2 FY22 (£'m)¹ H2 FY22 Headwinds Starting to ease: ● Volume ● ● >£100m ¹ASOS internal operational records Headwinds Freight & duty c.£200m Driving Change Agenda Mid-single digit inflation Return rate annualising in May 2023 Improved efficiency from reduced inventory H2 FY23 H2 Driving Change agenda <5% Not yet implemented Driving Change agenda >95% Implemented More than 95% of c.£200m H2 profit optimisation and cost benefits based on initiatives already in place For example: supply chain initiatives all implemented and set to drive >£35m in H2 FY23 (c.£27m in H1 FY23) 31 asos

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