Wix Investor Day Presentation Deck
TROI Drives Efficient Marketing
... After 1 Quarter
0.6x
$25
To
Date
Q1'18 Cohort¹
$44
... After 5 Quarters
1.7x
$32
$55
To
Date
Q1'17 Cohort¹
After 9 Quarters
2.7x
$25
$68
To
Date
Q1'16 Cohort¹
After 13 Quarters
3.8x
Return
$19
$73
To
Date
Q1'15 Cohort¹
After 17 Quarters
4.6x
$81
To
Date
$18
Q1'14 Cohort
Marketing Cost ($ million)
Cohort Net Collections ($ million)
Note: Data as of March 31, 2018; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal
dollars spent on direct marketing costs in the same cohort. We aim for 100% TROI in 7-9 months
¹Excludes ~$6 million in Q1'15, ~$7 million in Q1'16, -~$9 million in Q1'17 and ~$4 million in Q1'18 of brand marketing expenses
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