Essity Investor Day Presentation Deck

Strong E-commerce Growth and Channel Leadership E-commerce Contribution to Vinda's Revenue (%) 11.9% 2014 2,6 7,0 2015 13,0 14.4% 17.4% 0.1 0,7 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Increasing Proportion of E-commerce to Total Retail Sales¹ in China 18,0 22.0% 2016 Total retail sales 2017 21,0 23.4% 24,6 2018 1 National Bureau of Statistics of China 25.8% 29,2 2019 E-commerce 36,2 30.0% 2020 2 Kantar, FY 2020 Ranked No.1² Tissue Online Shop in China 淘宝网 Taobao.com THALL.COM 46% of China sales from e-commerce 36% 2020 Revenue 24% 京东 .COM 27% d Tik Tok 13% Kwai Vinda ● 小红书特价购物 ● Traditional Channels Professional Hygiene and B2B Key Accounts E-Commerce 101

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