Adobe Mergers and Acquisitions Presentation Deck
Macromedia Business Strategy: Target Markets
Designers/Developers
Tools, server and client software for building
websites and rich internet applications
Approximately 80% of total revenue
Targets millions of corporate in-house and independent
designer/developer professionals
.
Business Users
Products that enable non-technical users to create
and deliver information over the web
Approximately 10% of total revenue
Targets tens of millions of knowledge workers, business decision
makers and trainers
"
Consumers
Rich media for cell phones, PDAs and other devices
Approximately 10% of total revenue
Targets hundreds of millions of consumers thru licensing to telcos
and consumer electronics companies
.
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