Snap Inc Results Presentation Deck
Business Highlights (Continued)
We continue to build and improve Snap Kit, our set of developer tools that allow our partners to bring Snapchat features into their services:
In September, over 100 million Snapchatters interacted with Snaps generated by our Creative Kit partner platforms.
We doubled the number of apps integrated with Snap Kit since Q1 2019.
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We strengthened our ad platform products and capabilities to drive improved outcomes for advertisers:
We announced Dynamic Ads, which allows advertisers to automatically create ads in real-time based on product catalogs that can contain
hundreds of thousands of products.
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We announced that advertisers can now add swipe actions to their Commercials campaigns, allowing Snapchatters to swipe up to access a web
page, view a long-form video, or view a Lens.
The maximum duration of Snap Ads has been extended to enable advertisers to tell more detailed brand stories through our video ad products.
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