BuzzFeed Investor Day Presentation Deck

BuzzFeed Inc. GROWTH DRIVERS: 1. INCREASE AUDIENCE ENGAGEMENT Tasty Residents grew their followers by up to 50% Creator content sees a 2x+ lift in reach and engagement when posted on Tasty channels Hot Ones featuring Jenna Ortega earned 100M+ views across platforms CREATORS CULTURAL MOMENTS AI Infinity Quizzes generate 40% higher time spent per user, on average, as compared to our traditional quiz format Our chatbot game delivered 4x time spent vs. static content ComplexCon brings together tens of thousands of fans willing to spend hundreds of dollars per person, on average

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