Sinch Mergers and Acquisitions Presentation Deck
Strengthening our developer go-to-market
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Enterprise
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Online lead-generation
Lead with APIs and SaaS
Target enterprise customers and
indirect channel partners
• Customers may have in-house
development resources or use
System Integrators
Customers look for superior service
delivery, global reach, end-to-end
connectivity, compliance, and
competitive pricing at high volumes
sinch
Message
Media
PATHWIRE
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Developer
Online self-signup
Lead with APIs
Target developers, who may work
for any size business
Customers have in-house
developer resources
Customers look for intuitive UX,
self-signup and self-service, SDKS,
tutorials and code examples, strong
documentation
sinch
Message
Media
PATHWIRE
SMB*
Online self-signup
• Lead with SaaS & integrations
Target small and medium sized
businesses: local dentists,
mechanics, etc.
• Customers have limited
development resources
• Customers look for 'out-of-the-box'
solution, ease-of-use, quick time-to-
value, and ability to reach wanted
business objective without coding
sinch
Message
Media
PATHWIRE
* SMB = Small and Medium Sized businesses
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