Clearbanc Start Up

CASE STUDY Coastal Co. Coastal Co. A subscription service provider of premium, coast-inspired apparel & accessories. Since switching over to a quarterly subscription model, Kevin was able to lower his customer acquisition cost to below the average order value generated on first purchase. "No-brainer" for Coastal Co. to accelerate their marketing as they are able to acquire customers profitably on the first purchase and profit from increased customer lifetime value. Coastal Co. will gain an estimated 8.8k new subscribers, generating S4M of LTV over the next 12 months assuming constant revenue per subscriber Paying 6% fee to generate $4M of LTV results in an effective cost margin of 0.45% For every dollar Clarbanc provides in advertising spend, Kevin will be able to generate $2+ in contribution margin, thereby growing his top and bottom line significantly as a result of the capital provided by us COASTAL CO. 300K Total Funding LTV Gained (NTM) FB Marketing Use of Proceeds 8.8K Now Subscribers ALOHA

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