Affirm Investor Day Presentation Deck
Low penetration of U.S. retail with attractive expansion opportunities
Core U.S. retail
AFFIRM | 2023
Total:
$7T
E-commerce:
$1T
Affirm: $20B
BNPL: $60B
U.S. sole prop B2B
Addressable SMB
financing:>$700B
Addressable sole
prop spend:
>$300B
International e-commerce
$44B
$133B
AN
U.S. retail sales and e-commerce market size based upon 2022 U.S. Census Bureau data. BNPL market size based upon Affirm internal estimates.
Canada e-commerce market size from Statistics Canada for 12 months ending July 2023, UK e-commerce market size from Statista Market Research for 2022, and EU e-commerce market size from 2023 Worldpay from FIS Global Payments Report estimate of 2022 e-commerce
market. SMB Financing market size based upon business credit card, term loans, and lines of credit available to SMBS according to 2017 CFPB data. Addressable sole prop spend defined as nonfarm sole prop spend on materials, supplies, and other purchases according to 2020 IRS
data. SMB sole prop ad market based upon 2020 IRS data.
$1T
affirm
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