BAT Results Presentation Deck

Vuse value share across Top 5 Markets* 45.2% 35.4% US 57.7% 45.8% Continued closed system momentum across Key Vapour Markets (88% of Industry Revenue (rechargeables and disposables) Canada + 1Q22 2022 3Q224022 Quarterly average Disposables Industry Value Share* 21.6% YTD 88.0% 91.8% 1022 2022 3Q224Q22 Quarterly average Disposables immaterial 37.6% 10.7% UK 36.6% Vuse share of Total Vapour Category 9.1% 1Q22 2022 3Q22 4Q22 Quarterly average Disposables Industry Value Share* 72.9% YTD 86.7% 42.8% France 81.4% 38.4% I 1022 2022 3Q22 4Q22 Quarterly average Disposables Industry Value Share* 34.1% YTD Vuse share of Closed systems ex-disposables BAT 62.0% A BETTER TOMORROW ** Germany 49.1% H 65.1% 14.3% 1022 2022 3Q22 4Q22 Quarterly average Disposables Industry Value Share* 67.6% YTD * Top 5 markets: US, Canada, UK, France, Germany.Source: ** BAT value share of total Vapour - monthly average of quarter share FY22. BAT value share of closed systems excluding disposables - monthly average of quarter share FY. US - Marlin, Canada - Scan Data, UK - Nielsen, France - Strator, Germany - Nielsen. See Appendix A3. 55

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