Accelerating Value Creation for Shareholders
Expansion of marketing channels & customer base
Marketing channels for individuals
SMBC Consulting Plaza (# of channels)
03/3A
0
04/3A
6
04/8A
40
06/3P
100
(Note) New marketing channels specialized in
consulting for individuals
Loan Plaza (# of channels)
03/3A
75
04/3A
109
→Increase sales staff in FY04
Private banking
Client
segments
segment
(including company owners)
Asset
management
segment
Asset building segment
Mass segment
Private banker
Financial
consultant
Loan
planner
"Money-Life" Consultant &
Low-counter teller*
"One's
Channels
Loan Plaza
Block Station
Consulting Plaza
6
Direct"
Private Banking
Dept.
& ATM
109
Branch 435
36
"Low-counter teller" is a teller who serves customers at low counters in branches to provide more personal services.
Number of channels in the figures is as of March 2004.
SMFG
7
In marketing to individual clients, the greatest characteristic of SMBC is
that we were early in implementing a more refined market segmentation
based on customer attributes.
We have expanded marketing channels and human allocation
corresponding to each client segment.
Especially, we have been expanding the number of SMBC Consulting
Plaza, the new channel specialized in consulting business for individuals,
at a fast clip since its first opening in March. There are currently 40
Consulting Plazas and we intend to increase the number to 100 in the
next fiscal year.View entire presentation