BAT Investor Conference Presentation Deck
vuse
12.0%
Dec-19
Establishing Vuse as a Global Leader
x2 value share* in T5** Markets
c.75% of Industry Revenue
29.1%
#1
20.0%
13.1%
#1
Dec-19
#2
BAT TTL Value Share
17.9%
BAT TTL Value Share
Dec-20
23.3%
Dec-19
Dec-20
28.0%
#1
#
Dec-19
40.0%
Vype TTL Value Share
42.0%
Dec-20 Dec-19
BAT TTL Value Share
Strong performance from Alto, ePod and ePen3
Source: BAT value share of total Vapour - US Dec Marlin, Canada Dec Scan, UK Dec Nielsen, France Dec stator & Germany Dec Nielsen. * See Appendix A3 for Value share definition.
** T5 represent c. 75% of Vapour industry revenue (closed-system)
Vuse brand represents 80% of FY20 vapour revenue. Continue to migrate remaining Vype brands during 2021.
Dec-20
BAT
A BETTER TOMORROW
69.0%
#1 57.2%
Vype TTL Value Share
Dec-20
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