Snap Inc Results Presentation Deck
Average Daily Active Users (DAU)
(in millions, unaudited)
GLOBAL
218
Q4'19
EUROPE 2
67
Q4'19
229
Q1'20
70
Q1'20
238
Q2'20
71
Q2'20
+22%
249
Q3'20
+9%
72
Q3'20
265
Q4'20
74
Q4'20
280
Q1'21
77
Q1'21
NORTH AMERICA ¹
86
Q4'19
64
88
REST OF WORLD
Q4'19
Q1'20
71
Q1'20
90
Q2'20
77
Q2'20
+5%
GLOBAL DAU INCREASED 51 MILLION, OR 22%, YOY
90
Q3'20
+57%
87
Q3'20
92
Q4'20
99
Q4'20
93
Q1'21
111
Q1'21
We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of
days in that quarter.
¹North America includes Mexico, the Caribbean, and Central America.
2Europe includes Russia and Turkey.
Numbers throughout presentation may not foot due to rounding.
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