Dave Results Presentation Deck
Accelerating growth
while improving CAC
Marketing campaign in 3Q22 demonstrated our
ability to scale marketing efficiently: on a q-o-q
basis, acquisition up 42% while CAC declined 18%.
Product enhancements drove CAC improvements,
and focus on channel expansion has provided a
more durable and diversified marketing mix.
Lower expected marketing spend in 4Q22 based
largely on continued CAC efficiencies while
continuing to demonstrate prudent,
margin-focused growth.
Dave
CAC and New Member Acquisition (000s)
$100
Customer Acquisition Cost
$90
$80
$70
$60
$50
$40
$30
$20
$10
$0
549
$24
3Q21
82% Year-Over-Year Growth
498
$25
463
$26
703
Note: See Glossary for the definition of Customer Acquisition Costs
$30
4Q21
1Q22
2Q22
New Member Acquisition (000s) <-CAC
998
$24
3Q22
1,200
1,000
800
600
400
200
New Member Acquisition (000s)
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