Snap Inc Investor Presentation Deck
Snap Inc.
Productive Investment in our Strategic Priorities
Creating a clear path to adjusted EBITDA profitability and positive free cash flow as we invest for growth:
→ Efficient Scaling of Infrastructure Cost - Continued focus on driving down unit costs and capturing the benefits of our scale
➜ Scalable Approach to Content Investment - Focused content investments to drive community engagement
→ Team Focused on Strategic Priorities - Approximately 20% reduction in full time headcount by refocusing on strategic
priorities
→ Efficient Marketing - Substantially lower marketing investment focused on accelerating organic community growth and
efficient advertiser acquisition
→ Reduced Overhead - Reduced investment in real estate and overhead functions to drive operating leverage
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