Wix Investor Day Presentation Deck

Digging Deeper: recent cohorts demonstrate the returns of our investments Newest User Cohorts Larger and Growing Faster Cumulative Collections from Q2 User Cohorts ($ millions) $140 $120 $100 $80 $60 $40 $20 $0 $55 1 2 3 4 $70 5 $105 $118 6 7 8 Number of Quarters Passed 9 10 11 12 13 14 -Q2'17 -Q2'18 <<-Q2'19 Q2'20 Note: Data as of September 30, 2020. Excludes collections from users coming from the Wix Logo Maker funnel. It also excludes collections from Flok, DeviantArt and Wix Answers. WIX 23

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