Hypebeast Results Presentation Deck

r HK$ Hypebeast Ltd. 150.HK FY21/22 Interim Overview - Record High 1H Performance 500M 375M 250M 125M OM HYPEBEAST 143M 77M 1H17/18 ↑ 256M Total Revenues . 126M 1H18/19 401 M 187M 1H19/20 Gross Profit Revenue Tremendous growth in new clients and contract signings in 1H • 1H driven by US & EMEA resurgence Six months ended 30 September 2021, 1H2022 Interim Financial Report 285M 128M 1H20/21 441M 258M 1H21/22 Revenues Gross Profit Gross Profit Margin Selling & Marketing Expense Admin & Operating Expense Net Profit Net Profit Margin Basic EPS (HK cents) Diluted EPS (HK cents) Gross Profit Margin Margin savings from streamlined cost-efficient campaign production • E-commerce & Retail segment improved sell-through rate on full priced items ↑ 1H21/22 (HK$M) 441 258 59% 71 93 63 14% 3.07 3.06 . 1H20/21 (HK$M) 285 128 45% 50 54 21 7% 1.03 1.02 % change 55% 102% 42% 72% 200% Net Profit Tripling Y.o.Y. & 200% growth Sustainable and scalable improvements in cost structure 198% 200% Overview 12

View entire presentation